HDFC Financial institution goals to offset lack of bank card spend market share


HDFC Financial institution, the biggest issuer of bank cards within the nation, expects to see the advantages of latest playing cards issued after the Reserve Financial institution of India (RBI) ban from this month itself.

It’s because there’s a hole of 6-8 months to spend on the brand new card, stated Parag Rao, nation head (funds enterprise, digital banking and client finance), HDFC Financial institution.

Regardless of RBI lifting restrictions on HDFC Financial institution to difficulty new bank cards in August 2021, the financial institution has not been in a position to offset its market share in bank card spend. Since August 2021, HDFC Financial institution’s market share – by way of spend – is down 170-basis factors (bps).

And, when in comparison with the pre-ban interval, the financial institution’s market share has come down from 31 per cent to 25 per cent as of January 2022.

“The nine-month ban interprets into slightly over 10 months of non-issuance of playing cards. It impacts market share and possibly slightly extra by way of the cumulative impact of spending available on the market. We’ll progressively begin seeing the impression of latest points, which we have now been doing since September, as they’ll now begin contributing to the expenditure. The partnerships that we have now introduced in December and January can even begin,” Rao stated.


RBI had barred the financial institution from issuing new bank cards for about 10 months.

Rao stated, “The embargo has impacted our incremental development charge and it has impacted us on our market share (numbers and spend). It’ll take at the very least 3-4 quarters for us to regain our development out there share run charge. Will take time

In the meantime, at a time when HDFC Financial institution is dropping market share, its friends – ICICI Financial institution and SBI Playing cards – have gained share by way of spending.

HDFC Financial institution has declined 170 bps since August 2021, whereas ICICI Financial institution and SBI Playing cards have gained 130 bps and 180 bps spend market share, respectively, in the identical interval.

Analysts say they’re monitoring HDFC Financial institution’s efficiency on this phase, because the financial institution reported a 30 per cent year-on-year decline in card expenses within the third quarter. This was not seen in different card gamers.

“HDFC Financial institution is behind our expectations by way of making up for its misplaced market share in bank cards. We’re cautious about its efficiency right here, the place it had a dominant market share prior to now. That is particularly vital as HDFC Financial institution reported a 30 per cent drop in card expenses within the third quarter, which was not seen in different card gamers,” stated Suresh Ganapathy, affiliate director, Macquarie Capital.

In accordance with RBI knowledge, HDFC Financial institution’s spending fell 8 per cent in January, adopted by SBI Playing cards by 6 per cent and ICICI Financial institution by 5 per cent.

Nevertheless, Axis Financial institution and Kotak Mahindra Financial institution had been the one banks that didn’t see a decline in spending in the identical interval.

Total, bank card spending declined 7 p.c on a month-on-month (MoM) foundation in January as Omicron hit journey and discretionary spending.

In January 2022, bank card spend (at PoS and ATMs) totaled Rs 87,499 crore as in comparison with Rs 94,202.44 crore in December 2021 and Rs 89,492.68 crore in November 2021. In October, bank card spends totaled Rs 1.01 trillion. That is the primary time that such expenditure has crossed Rs 1 lakh crore.

Whereas January noticed a 7 per cent discount in spending on the MoM-basis, the year-on-year spending elevated by about 35 per cent.

On a two-year compound annual development charge (CAGR) foundation, spending grew 14 per cent in January.

Analysts stated whereas the third Covid wave had an impression on card spending in January 2022, they’re optimistic about a rise in discretionary spending.

The banking system reported a web addition of 1.3 million bank cards in January 2022, led by wholesome traction in ICICI Financial institution, Axis Financial institution and HDFC Financial institution.



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